Humanity has communicated to each other since humanity is to be. Humanity always develops. As humanity, communicatıon forms develop. This developings are paralel to each other. At the same time,the opinions develop about them. The most important three of them are; the content is the message, the medium is the message and the person is the message. If we separate to these opinions to periods, before the mass media, after the mass media and communication-information era.
Firstly, in “the content is the message”, content is important for message, isn’t medium. In old times, organizations didn’t need medium for reach to people; because the world didn’t global, it is local. So reaching to people was easier than now.
Secondly, Marshall McLuhan said “the medium is the message” in 1967. In these years, mass media developed and got be important for people lifes. In this idea, medium is the most important for message but content is important. According to McLuhan, with mass media, the message is determined and its content might change according to medium that is used. Namely the message is perceived different with different medium.
Third one is “the person is the message”. With developing the technology, using the media changed. Traditional media gave place to social media. Anymore, people just aren’t receiver, they generate the content. They want to be arbiter; because they live in information era and know to a lot thing. Also people are more individual anymore. So everything that have done by people are might be message.
Finally, inventions, technological developings, etc. change to people’ social, cultural lifes. Whereat, all off them affect communication in between people.
BURCU BAYAT
Hiç yorum yok:
Yorum Gönder